The SEO industry in 2014 is virtually unrecognizable from that of 2011 and earlier, and this coming year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns.
Earlier this year The Top 7 SEO Trends Dominating 2014, but as we quickly approach 2015, wanted to take a look at what’s changed in recent months and what we can expect over the next year.
Following are top 7 SEO predictions for 2015.
1. SEO will become focused on technical elements while content marketing will drive search rankings
2. Sites that aren’t optimized for user intent and mobile SEO will fail
3. Brand mentions and citations will become as powerful as links
4. Following the failed Google+ Authorship experiment, Google will place more value on social signals from Twitter and Facebook
5. Search rankings will increasingly become more about building relationships and less about technical strategies
6. Negative SEO will be a bigger threat than ever
7. SEO will no longer be an isolated department, but become fully integrated with other aspects of marketing
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