Google Panda Running Instantly & In Real-Time?

by Barry Schwartz | Filed Under Google Search Engine Optimization

Last night at SMX West during the Meet The Search Enginespanel, Google's Gary Illyes was supposedly quoted as saying that Panda, the Google algorithm, is constantly running, instantly.

Rae posted on Twitter, "@methode (who is Gary Illyes of Google) says panda happens "pretty much instantly":

But what does processed mean? After they are crawled by Google?

We do know that Panda is a rolling update now but it has been over four months since a Panda update, at least based on my records. By update I mean, Panda sites seeing any ranking benefit or decline in over four months.

So it is possible that Panda is no longer a rolling update, no longer running instantly or so. 

Competitive Analysis For SEO

             The foundation of any SEO campaign should be a careful examination of who your competitors are, what they’re ranking for, and how they achieved those rankings. Based on this analysis, you can structure your own SEO efforts to keep pace and remain competitive.
Following is a 4-step process for performing your own competitive analysis for SEO.
1.   Identify your keywords
Although it goes beyond the scope of this article, it’s obviously important to first have a firm handle on the keywords you’re targeting; if you don’t, your competitive analysis simply won’t have legs. That said, you’re likely to discover many more new and profitable keywords in your competitive analysis, so approach the process with this in mind.
2. Identify your competitors
You likely already have a good idea who many of your competitors are; but be aware that business competitors are not always SEO competitors. From an SEO perspective, your only competitors are the ones who are ranking in the first or second page of Google for your top keywords.
3. Determine the authority of your competitors 
A key aspect of competitive analysis will be determining how authoritative your competitors’ sites are. Without this information, you may find you have unrealistic expectations or aspirations for your own site. Some factors you’ll want to consider include the age of a domain, the number of unique linking root domains to the site, and the “Domain Authority” of the site.
4. Compare your site and pages with those of your competitors
Now that you have a good idea of who your competitors are and how difficult it will be to compete against them, it’s time to perform a detailed analysis of how your site compares to theirs. You’ll likely want to run this analysis at both the page and site-wide level.

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Google Webmaster Tools Data Stopped Updating Almost A Week Ago

Are you concerned that your Google Webmaster Tools reports have not updated in a week? Don't be, everyone else has the same issue.

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If you try to see how well you did with your SEO efforts over the past week by using Google Webmaster Tools, you will be out of luck. The data and tools have not updatedsince almost a week ago, Saturday, February 7th.

Typically, the data in Google Webmaster Tools is behind by about two-days but to be behind six or seven days is not all that common. It is however not that unusual for the reports to be lagged slightly longer than a two-day period, but again, week old data is not common.

There are many complaints in the Google Webmaster forums, but no response from Google on (a) if they acknowledged the issue and (b) when it will be resolved.

Here is a sample report showing the last date in the search queries report is the 7th:

Meanwhile, we are also looking into reports that Google Analytics zeroed out data on Monday, February 9th.

Both reports have not been commented on by Google at the time of publishing this story.

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The Top 7 SEO Trends That Will Dominate 2015

The SEO industry in 2014 is virtually unrecognizable from that of 2011 and earlier, and this coming year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns.

Earlier this year The Top 7 SEO Trends Dominating 2014, but as we quickly approach 2015, wanted to take a look at what’s changed in recent months and what we can expect over the next year.

Following are top 7 SEO predictions for 2015. 

1. SEO will become focused on technical elements while content marketing will drive search rankings

2. Sites that aren’t optimized for user intent and mobile SEO will fail

3. Brand mentions and citations will become as powerful as links

4. Following the failed Google+ Authorship experiment, Google will place more value on social signals from Twitter and Facebook

5. Search rankings will increasingly become more about building relationships and less about technical strategies

6. Negative SEO will be a bigger threat than ever

7. SEO will no longer be an isolated department, but become fully integrated with other aspects of marketing

How PR and SEO Work Together

SEO and PR, once upon a time, existed as two different entities and offered different digital marketing features. Today, you’ll witness that this isn’t any longer the case. Presently, SEO and PR now are working more closely together within a new integrated and evolved digital landscape. Murray New lands co author of How to get PR for your Start up : Traction said “I increasingly see the disciplines of PR and SEO working together.  There are many similarities in skill sets of creating great content and reaching out other sites to develop relationships. SEO used to be a technical team all on its own, with the strong emergence of content marketing and Google's changes to its algorithm that has changed. ”

How did it happen?

To start, Google started to place more importance on quality of the content, relevant content and premium sites linking to your site.  Therefore, to appear high in Google’s results pages, you currently have to write and share insightful and appealing content and get links from great sites. However, if you work in public relations, it’ll be something you’re already familiar with. PR professionals target larger publications with great content linking to your site.  These days, quality links and content has become the glue which binds search engine optimization and public relations together.

PR and SEO Joint Goals

It isn’t any secret that presently in 2014, engaging content which is targeted at the proper audience won’t just boost brand awareness yet also inspire people to share what they have read around the Internet. After all, they’re the two main goals of any search engine optimization and public relations individual. Moreover, the connections which public relations experts make with impact publishers and bloggers are a massive benefit for anybody working within search engine optimization. That’s why today you will see many PR and SEO execs working more closely with one another on a project. Put plainly, joint PR and SEO goals may develop stronger digital marketing plans which assist in ultimately spearheading brand visibility.

However, there are several specific activities which public relations teams may get involved in which may increase sales if search engine optimization aims are blended, and vice versa. Here are some examples:

Joint Activities:

• Blogging

• PR Stunts

• Events

• Content calendars

• These days, PR and SEO are blending their skillsets and working collectively together on joint tasks. One such task which is shared by both departments includes content management, and especially, content calendars. Content calendars, previously, would solely be utilized by public relations experts for scheduling and creating topics for stories. SEO professionals, now are integrating content calendars in their strategies for content marketing.
  Content expert Cynthia Johnson states “Content calendars in particular, really are important in assisting SEO’s in keeping updated on scheduling enticing content ideas surrounding seasonal events. Seasonal occasions which are relevant to a client must be included inside a content calendar as it assists SEO professionals in planning ahead while coming up with creative subjects to blog about. Innovative PR events and stunts, in comparison, also can assist in generating major attention and links to an organization.”
  Nowadays, content has become the glue that binds search engine optimization and public relations together.

  How to manage the crossover of SEO and PR tasks

  As with any relationship, communication is critical. Therefore, as it will come to a search engine optimization department closely working with a public relations team, the two departments must communicate. Problems might arise as the two marketing channels perform the same task, yet do not keep one another updated with developments. Be certain you communicate while working on joint projects and do not wind up duplicating the workload.

• PR and SEO now go hand in hand

Since SEO and public relations are one and same now, utilize that knowledge to locate better links to your site.Social media channels such as Instagram, Facebook, Twitter, and a multitude of others are extremely important ways to gain incoming links which are based upon organic interest in your website. Links from prominent publications, of course, still are gold; however, it is a lot simpler to grow relationships with bloggers and additional social media users who have engaged, substantial readerships which make them a precious link to go after.

Borrow Trust from Additional Websites

PR utilizes a various set of tools to grow trust and awareness, and you ought to learn how to make friends on the Internet with individuals which may help you. It is possible to piggyback on the prominence and trust of bloggers who attract an audience within an associated niche to yours to increase your SERPs. Provide complimentary samples to a Pinterest or Instagram mogul or blogger and allow them to discuss your product to their audience rather than spamming their comments to gain links. It is the only way which will work moving forward.

Google Panda 4.1

GOOGLE PANDA UPDATE 4.1

 Google Panda is responsible for removing low quality, irrelevant, redundant content from SERPs boosting great content ,Google Panda keeps the most relevant, robust sites for user search queries in the top ranking spots on SERPS. In 2014, Google Panda algorithm expanded, with Google confirming that more “signals” were identified and implemented in the algorithm to differentiate even better than before differences in user-deemed low-quality and high-quality content, discrediting one type and rewarding the other in rankings, respectively. With this in mind, we can guess that Panda will refresh in 2015 on a continual basis (anywhere from a few times a month to a few times a week), and will continue to track user behavior and (think bounce rate and time on site for certain keywords and keyword phrases) to fine tune the algorithm even further.

Panda 4.1

which was rolled out in October 2014 

The Ethics Of Panda

• Good usage metrics showing User Satisfaction with your content / presentation
• Positive Social Shares / Mentions
• Positive “Reviews” on an Independent Google Verifiable Source
• Authoritative Outlinks in Your Content / Citing Your Sources
• Address and /or Contact Clearly Listed on Each page
• Robust Contact and/or Customer Service Information
• A Very Positive Reputation On Blogs and Forums, etc.
• Topical Experts Reference Your Site (On Web and Social)
• Date Info on Every Page - “Last Updated”– kept current, including copyright
• Clear Difference in Design Between Main Content And Supplemental Content
• Long standing Domain name, Long Standing Public Domain Registration
• Many Good Comments a Good Factor  

Dont's ----Which Keep Panda Away From Your Website.

• Duplicate Titles and Meta Description
• Duplicate or Aggregate, “Tag”, or “Category” Content
• Aggressive “search phrase” keyword use onsite
• Keyword Stuffed Internal Links on Blog pages etc
• Off-topic / Multi-Topic Links or Content Onsite
• Clone sites are a strong panda factor 
• Old or Outdated or Mistaken Facts/Info 
• Main content below the fold
• Bad reputation on independent sites
• Low quality spammy posts/content
• Broken links and images take much time to load
• Doorway pages.

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Google Penguin 3.0 Algorithm Update

Google Penguin Updates 2015

This update was released by Google as a initial stage ,which is still in progress,  there has been a series of ongoing link based discoveries since. 

This has not yet been confirmed by Google, however, this method will mean that all updates go live much faster, which may in turn effect the speed that links are reviewed. This could mean that there is no more hiding from Google and that websites will be under constant scrutiny. If this is the case, everyone should perform a link audit in the first instance to ensure that back link profiles are squeaky clean [which they should be anyway!]. This will provide a solid platform to continue working from.

Step To Tackle With Penguin 3.0

1.Identify Whether or Not You Have a Questionable Backlink Profile

2. Start Removing Links in Gradual Successive Steps

3. Start Building Links the Proactive Natural Way to Claim Victory After Each Penguin 3.0 Optimization

4.4. Bring in a Reputable SEO Firm to Perform a Health-Check and Devise Strategy for 2015.

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Digital Marketing Trends In SEO

THE MOBILE EXPERIENCE

The use of mobile smartphones and tablets is quickly surpassing desktop and laptop computers. This should work to the advantage of many marketers, who want consumers to constantly connect and think about their brands. When users visit a website, they want a seamless experience. Better yet, they want apps that work smoothly and consistently with their phones. In 2015, if a company’s website is not up to snuff, users will seek out the competition.

CONTENT

Marketers will have to create a cohesive plan between their paid content on social media sites and free content (through blogs, PR, and press coverage). It is not enough to simply put out a product and announce it through their own website anymore. They need to cross promote through multiple streams or get left in the dust. The challenge is how to reach consumers without being perceived as aggressive or spammy.

SEO 101: How Local SEO Changed in 2014 and How to Get Ready for 2015

Here’s an interesting piece of information you should be aware of as we head into 2015: Google changes its search algorithm around 500–600 times every year. As Moz points, however, that’s nothing to be worried about. Most of the time these are minor changes, but every now and then Google shakes things up significantly – think Google Panda and Google Penguin.

Regardless of the size of the update, Moz recommends marketers be aware of “the dates of these Google updates,” because it “can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.” And, since Google owns over 67% of the search engine market, whenever it does make a change, we have to pay attention.

While 2014 saw updates regarding Panda, as well as the removal of Authorship, it was also a very interesting year in regards to local search. This past year alone we experienced the launch of Google My Businesses, a major Pigeon update, and some significant changes with Carousel.

We’ll take a look at how these three changes have impacted local SEO and then provide a couple of tips to take with you into the next year.

Google My Business

Image Source: Nyshita talluri via Wikimedia Commons

Mark Mitchell notes on the BrightEdge Blog that “Google Places was first introduced with Google Plus (Google+) in 2011,” which became Google+ Local by 2012. This past June Google announced that this free service had been renamed to Google My Business.

Sarah Perez explained on TechCrunch that Google My Business is a suite of tools “for business owners, offering them a one-stop shop to update their business information, add photos, read reviews and, of course, use Google+.” The idea behind Google My Business is that business owners can easily update and increase their visibility on Google search, Google Maps, and Google+ through one dashboard.

In fact, as Ashley Zeckman states on SEW, you can now access the following applications on one screen:

• Google+: You can share new text, photos, links, videos, and events.
• Insights: Once you verify your business you are able to gain insights into your visibility, engagement, and audience.
• Reviews: Each business is given a Google rating and you are able to manage your reviews on Google and view other reviews around the web.
• Google Analytics: Quick access directly to your Google Analytics dashboard.
• Start a Hangout: With the click of a button you can start or join a Hangout.

By the end of October the Google My Business App – available on both Google Play and iTunes – was beefed up so business owners could read and respond to online reviews. As Business News Daily states, this means you’ll receive an alert whenever someone posts a review on Google+ Local and be able to respond to that review in a timely manner. The update to the app also works with AdWords Express so you can track ad campaigns from anywhere via your mobile device or login via desktop.

Key takeaway: Google My Business can be used by small business owners to engage their audience in one convenient location. Because of this, you can now respond to reviews quickly and keep your customers in the loop.

Pigeon

Image Source: Razvan Socol via Wikimedia Commons

On July 24, Google turned the local SEO community on its head with the algorithm update, “Pigeon” – Jim Yu stated in SEW that many believed it was “the biggest Google update to the local search results since the Venice update in 2012.”  One of the biggest impacts was “directories were now being favored in the results above local businesses.” And while that may have been welcoming news for sites like Yelp, it wasn’t exactly a great day for top-ranked websites.

According to data from BrightEdge, via SEW, here were the industries hit hardest by the Pigeon update:

• Jobs (68% decline in Google Places results)
• Real estate (63% decline in the Google Places results)
• Movies (36% decline in the Google Places results)
• Insurance (11% decline in the Google Places results)

That’s not to say that it was all doom and gloom for business owners. The Pigeon update helped improve queries for the following:

• Hospitality (28% growth in Google Places results)
• Food (19% growth in the Google Places results)
• Education (13% growth in the Google Places results)

Other winners included Spa (+4.64%), Shop (+4.32%), Law (+3.55%), Medical (+1.83%), Transportation (+1.31%) and Fitness (+1.12%).

What else did Pigeon have an effect on? According to Moz’s Local Search Ranking Factors 2014, it also changed the importance of ranking factors. Following the update, here are the ten most important ranking factors:

• Domain Authority of Website
• Proximity of Address to the Point of Search (Searcher-Business Distance)
• Quality/Authority of Inbound Links to Domain
• Quality/Authority of Inbound Links to Landing Page URL
• Physical Address in City of Search
• Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Multiple Maps Reviewers, etc)
• Quality/Authority of Structured Citations
• City, State in Landing Page Title
• Click-Through Rate from Search Results
• Page Authority of Landing Page URL

Here are the factors that have decreased in importance:

• Proximity of Address to Centroid
• Physical Address in City of Search
• Individually Owner-verified My Business Page
• Quantity of Structured Citations (IYPs, Data Aggregators)
• Proximity of Address to Centroid of Other Businesses in Industry
• Location Keyword in Business Title or Title Modifier
• Quality/Authority of Structured Citations
• Quantity of Native Google Maps Reviews (w/text)
• Geographic Keyword in Website URL
• Proper Category Associations

Key takeaways: Despite all the changes with the Pigeon update, you shouldn’t neglect the four main areas of local: website, links, citations, and reviews. However, after a through 5,000 page case-study, Adam Dorfman shared the following on Search Engine Land: Pigeon has not improved SERPs, strong domains are important, location matters, and you shouldn’t over-optimize your site.

Carousel

Image Source: Neurolysis via Wikimedia Commons

In June 2013, Google debuted the Carousel feature for desktop searches. These interactive, horizontal listings included images you could scroll if you searched for something like “Seattle restaurants.” Search marketer Matthew Hunt, via Search Engine Land, discovered that “48% of searchers surveyed clicked the Carousel results, while only 14.5% clicked on the map” in 2013. Because of the popularity of this feature, it was suggested that you should use high-quality images of your business.

That was all well and good until Google decided to start shifting away Carousel over this past summer. Instead, the Big G now prefers to have a format that more closely resembles mobile searches. By mid-November, local searches for hotels, restaurants or nightlife options were replaced by a “three-pack” of ads – Bing, however, is now using the interface for local searches. Lisa Raehsler, founder and principal strategist at online advertising company Big Click Co., informed SEW that:

“Clicking on the organic results leads to a new details page where initiating a second action, like hotel reservation search, is a sponsored ad. This opens up opportunities for SEO/PPC to be more integrated and see more interactive ad units in search results.”

Key takeaway: As Tom Dibble states on Econsultancy, “this move will affect your organic traffic ranking and volume of traffic,” especially if you’re in the hospitality industry. He also notes that “the new Local 3-Pack is going to make the lives of independent and boutique properties a bit more difficult.”