Main goal of conversion rate optimizer(CRO) is to increase the traffic to your website ,Conversion optimization was born out of the need of e-commerce Internet marketers for lead generation and to improve their website's results. As competition grew on the web during the early 2000s, Internet marketers had to become more measurable with their marketing tactics. They began experimenting with website design and content variations to determine which layouts, copy text, offers and images will improve their conversion rate.
We should care about CRO for a few reasons. First, you are most likely paying for traffic to your site in one way or another, and a high conversion rate means a better return on that investment (ROI). It’s also much more cost-effective to convert a higher percentage of the visitors you already have than to attract more visitors. In addition to improving your ROI, optimization helps to defend against the limited attention span of your average visitor by giving them what they want before they tire of looking for it and move on.
CRO Is Important Because:
- Higher conversion rate = better ROI
- More cost effective than finding more visitors
- Defends against limited patience of visitors
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