THE MOBILE EXPERIENCE
The use of mobile smartphones and tablets is quickly surpassing desktop and laptop computers. This should work to the advantage of many marketers, who want consumers to constantly connect and think about their brands. When users visit a website, they want a seamless experience. Better yet, they want apps that work smoothly and consistently with their phones. In 2015, if a company’s website is not up to snuff, users will seek out the competition.
CONTENT
Marketers will have to create a cohesive plan between their paid content on social media sites and free content (through blogs, PR, and press coverage). It is not enough to simply put out a product and announce it through their own website anymore. They need to cross promote through multiple streams or get left in the dust. The challenge is how to reach consumers without being perceived as aggressive or spammy.
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